About Us
Why Pethoven
Pethoven started with a frustration: every dog shampoo on the shelf was either harsh drugstore chemistry or expensive fluff. We spent 18 months working with vet dermatologists and formulators to build a shampoo line that actually earns the word "organic" — one that a groomer would pick off a lineup and a sensitive-skin pup could handle weekly without flare-ups.
Every formula is sulfate-free, paraben-free, and phthalate-free. We source oatmeal, aloe, coconut oil, and botanicals from US suppliers, bottle in recyclable PET, and test on willing humans (and our own dogs). No shortcuts, no filler ingredients, no greenwashing.
Our Commitment In Numbers
Curated Products
4800
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Curated Products
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Product Categories
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Rated 5 out of 5
Our golden retriever had flaky skin for months. Two washes with the Sensitive Skin formula and it cleared up completely. Coat is softer than it has been in years.
Mila Kunit
Certified Clean
Built for dogs who deserve better than drugstore shampoo
What Goes Into Every Bottle
